Market Research Analysts and Marketing Specialists Salary

Average salary, salary range, and compensation data for Market Research Analysts and Marketing Specialists positions across the United States.

Median Annual Salary

$76,950

National average

Salary Range

$42,070 – $144,610

10th–90th percentile

Data Year

2024

Source: BLS

Market Research Analysts and Marketing Specialists Salary by City

LocationMedian SalaryMinMax
San Jose-Sunnyvale-Santa Clara, CA$139,140$50,660$221,110
San Francisco-Oakland-Fremont, CA$124,840$58,940$208,070
Seattle-Tacoma-Bellevue, WA$102,390$59,520$172,980
Delaware$98,650$51,900$153,530
New York-Newark-Jersey City, NY-NJ$97,360$58,100$164,070
Boston-Cambridge-Newton, MA-NH$95,930$53,470$162,020
Washington$94,300$52,980$171,760
Massachusetts$93,430$52,070$161,390
California$92,770$47,980$178,140
Boulder, CO$92,570$45,200$169,450
Bloomington, IL$92,570$44,980$127,670
Durham-Chapel Hill, NC$92,110$48,790$172,860
New York$91,840$53,170$162,430
Portland-Vancouver-Hillsboro, OR-WA$87,950$52,370$152,480
Sussex Delaware nonmetropolitan area$86,840$41,910$139,690
Minneapolis-St. Paul-Bloomington, MN-WI$85,850$49,940$144,250
New Jersey$85,190$47,650$148,010
Trenton-Princeton, NJ$84,990$50,310$135,200
Washington-Arlington-Alexandria, DC-VA-MD-WV$84,640$50,780$160,330
Worcester, MA$83,570$48,130$145,620
District of Columbia$83,340$58,920$167,750
Springfield, MA$82,700$46,540$150,040
Oregon$82,600$48,070$152,480
Massachusetts nonmetropolitan area$82,000$48,830$135,760
Minnesota$81,460$48,520$139,090
Richmond, VA$81,240$45,140$162,550
Fayetteville-Springdale-Rogers, AR$80,680$43,530$147,900
Colorado$80,670$48,320$159,450
Denver-Aurora-Centennial, CO$80,670$51,030$164,120
Olympia-Lacey-Tumwater, WA$80,560$47,410$137,960
Charlottesville, VA$80,200$45,360$163,090
Miami-Fort Lauderdale-West Palm Beach, FL$80,160$45,910$134,990
Virginia$79,840$44,050$158,540
Rochester, MN$79,740$44,840$131,350
Los Angeles-Long Beach-Anaheim, CA$79,620$47,190$154,320
Raleigh-Cary, NC$79,600$48,610$142,840
San Diego-Chula Vista-Carlsbad, CA$79,460$45,810$154,430
Sacramento-Roseville-Folsom, CA$79,440$45,790$143,580
Austin-Round Rock-San Marcos, TX$79,370$46,820$144,300
Atlanta-Sandy Springs-Roswell, GA$79,230$39,900$149,680
Des Moines-West Des Moines, IA$79,090$47,190$128,630
Charlotte-Concord-Gastonia, NC-SC$78,870$43,200$142,180
Bridgeport-Stamford-Danbury, CT$78,210$41,600$135,010
Colorado Springs, CO$78,210$48,380$119,390
Southwest Colorado nonmetropolitan area$78,200$41,990$109,990
Santa Maria-Santa Barbara, CA$78,140$46,030$143,690
Oxnard-Thousand Oaks-Ventura, CA$77,790$45,190$139,630
Midland, MI$77,740$42,000$101,270
Providence-Warwick, RI-MA$77,630$38,490$126,840
Rhode Island$77,630$37,440$125,910
Santa Rosa-Petaluma, CA$77,570$47,230$143,070
Florida$77,490$42,370$132,800
North Carolina$77,360$42,000$139,980
Tampa-St. Petersburg-Clearwater, FL$77,290$41,590$131,020
Southern Vermont nonmetropolitan area$77,050$53,820$106,970
Bend, OR$76,990$47,690$145,220
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD$76,950$43,550$135,670
Santa Cruz-Watsonville, CA$76,440$43,200$134,600
Napa, CA$76,400$46,210$130,380
Chicago-Naperville-Elgin, IL-IN$76,380$45,680$134,690
Greenville, NC$76,380$42,640$129,180
Northern Vermont nonmetropolitan area$76,050$52,250$92,920
Detroit-Warren-Dearborn, MI$75,780$42,410$130,380
Kingsport-Bristol, TN-VA$75,730$37,850$180,430
Hartford-West Hartford-East Hartford, CT$75,720$45,490$127,580
Greeley, CO$75,670$46,480$136,390
Orlando-Kissimmee-Sanford, FL$75,520$40,060$136,990
Georgia$75,490$37,330$139,820
Davenport-Moline-Rock Island, IA-IL$75,430$39,180$149,490
Connecticut$75,320$43,800$126,810
Columbus, IN$75,310$42,300$167,260
Pittsfield, MA$75,300$43,350$144,990
Battle Creek, MI$75,230$42,280$105,910
Amherst Town-Northampton, MA$75,150$48,550$127,580
Rochester, NY$74,620$42,940$128,130
Buffalo-Cheektowaga, NY$74,370$44,170$132,630
Vermont$74,340$49,860$109,320
Portland-South Portland, ME$74,300$43,150$107,790
Stockton-Lodi, CA$74,160$44,160$125,630
Vallejo, CA$74,120$43,320$127,930
Fort Collins-Loveland, CO$74,080$35,580$139,630
Eastern Oregon nonmetropolitan area$73,840$41,940$136,180
Winston-Salem, NC$73,780$41,370$136,910
Columbus, OH$73,570$40,730$129,220
Maryland$73,560$38,840$131,660
Ithaca, NY$73,540$44,250$132,210
Lakeland-Winter Haven, FL$73,360$40,320$122,520
Mount Vernon-Anacortes, WA$73,360$44,470$129,260
Palm Bay-Melbourne-Titusville, FL$73,330$38,830$145,350
Bozeman, MT$73,330$31,140$128,320
New Haven, CT$73,260$45,060$114,750
North Port-Bradenton-Sarasota, FL$73,050$42,930$135,690
Illinois$72,840$41,690$134,050
Bremerton-Silverdale-Port Orchard, WA$72,810$47,840$150,820
Northwest Colorado nonmetropolitan area$72,740$45,030$148,510
Maine$72,690$42,170$109,150
Jacksonville, FL$72,650$43,460$131,520
Barnstable Town, MA$72,630$44,340$132,310
Milwaukee-Waukesha, WI$72,430$45,490$116,150
Niles, MI$72,360$36,660$163,580
Midland, TX$72,260$41,510$134,560
Riverside-San Bernardino-Ontario, CA$71,690$43,150$153,690
Waterbury-Shelton, CT$71,540$42,850$127,470
Burlington-South Burlington, VT$71,370$49,860$116,170
Syracuse, NY$71,260$40,940$125,490
Manchester-Nashua, NH$71,170$44,960$136,120
Farmington, NM$71,110$38,070$108,460
Spokane-Spokane Valley, WA$71,100$43,920$129,090
Salt Lake City-Murray, UT$71,080$37,640$129,200
Monroe, MI$70,440$38,670$118,100
Cincinnati, OH-KY-IN$70,410$38,420$134,990
Cleveland, OH$70,160$39,840$122,260
Hawaii / Kauai nonmetropolitan area$70,060$41,810$91,660
Baltimore-Columbia-Towson, MD$70,050$37,850$129,280
Kiryas Joel-Poughkeepsie-Newburgh, NY$69,870$42,820$125,220
Albany-Schenectady-Troy, NY$69,810$34,520$127,600
Kennewick-Richland, WA$69,570$42,220$122,940
Greenville-Anderson-Greer, SC$69,370$34,880$139,940
Madison, WI$69,340$43,350$123,900
Tulsa, OK$69,270$37,800$139,990
Hickory-Lenoir-Morganton, NC$69,160$36,290$132,060
Phoenix-Mesa-Chandler, AZ$69,120$38,690$133,390
Southside Virginia nonmetropolitan area$69,050$39,730$143,610
Spartanburg, SC$69,010$38,230$138,510
Southwest Minnesota nonmetropolitan area$68,970$45,840$108,960
Staunton-Stuarts Draft, VA$68,570$38,930$126,810
Salinas, CA$68,520$43,400$125,080
Missoula, MT$68,490$41,990$107,730
Helena, MT$68,380$47,680$117,760
Lexington Park, MD$68,360$35,940$128,270
Salem, OR$68,340$42,910$125,660
St. Cloud, MN$68,210$46,670$110,060
Northeast Maine nonmetropolitan area$68,160$36,420$118,060
Michigan$68,120$39,530$125,030
Eastern Washington nonmetropolitan area$68,040$43,830$135,570
El Centro, CA$68,030$41,540$115,040
Wilmington, NC$68,030$41,820$126,100
West North Dakota nonmetropolitan area$68,020$43,880$95,660
Dallas-Fort Worth-Arlington, TX$68,000$42,850$134,740
Naples-Marco Island, FL$67,950$41,850$127,130
Ohio$67,850$38,950$127,390
Savannah, GA$67,800$34,980$127,300
Eastern and Southern Colorado nonmetropolitan area$67,800$41,700$132,780
Visalia, CA$67,600$41,160$121,690
New Hampshire$67,590$41,530$126,720
Sheboygan, WI$67,470$41,870$103,640
Southeast Minnesota nonmetropolitan area$67,470$41,770$122,070
Iowa$67,300$39,090$124,790
St. Louis, MO-IL$67,210$41,700$130,530
Modesto, CA$67,210$44,500$131,000
Oshkosh-Neenah, WI$67,120$41,230$105,290
Central Oregon nonmetropolitan area$67,120$39,230$105,240
Peoria, IL$66,960$38,840$121,110
Rocky Mount, NC$66,960$33,990$136,150
Winchester, VA-WV$66,960$38,180$114,650
Montana$66,840$38,350$121,690
Central East New York nonmetropolitan area$66,830$38,280$117,650
Racine-Mount Pleasant, WI$66,820$40,050$119,990
Lewiston-Auburn, ME$66,810$42,180$98,650
Springfield, OH$66,780$38,270$104,110
Nashville-Davidson--Murfreesboro--Franklin, TN$66,750$43,200$127,220
Arizona$66,750$37,430$128,720
Bakersfield-Delano, CA$66,750$38,720$128,380
West Northwestern Ohio nonmetropolitan area$66,630$38,870$127,580
Harrisburg-Carlisle, PA$66,360$40,130$107,980
Wausau, WI$66,290$44,620$127,210
Goldsboro, NC$66,170$36,670$115,260
South Carolina$66,110$34,490$144,610
Wenatchee-East Wenatchee, WA$66,050$42,420$116,140
Vineland, NJ$66,010$39,570$109,790
Atlantic City-Hammonton, NJ$66,000$35,010$118,000
Dayton-Kettering-Beavercreek, OH$65,970$40,740$111,550
Albany, OR$65,900$44,740$103,820
Hawaii$65,870$29,990$117,690
Akron, OH$65,840$38,430$121,680
Crestview-Fort Walton Beach-Destin, FL$65,800$37,930$125,840
Redding, CA$65,740$38,420$112,880
Memphis, TN-MS-AR$65,720$41,600$118,400
Indianapolis-Carmel-Greenwood, IN$65,700$42,350$121,710
Southwest Maine nonmetropolitan area$65,690$35,080$96,820
Billings, MT$65,680$35,990$110,000
Port St. Lucie, FL$65,660$37,230$129,330
Southwestern New Hampshire nonmetropolitan area$65,630$38,960$100,840
San Luis Obispo-Paso Robles, CA$65,570$41,710$129,020
Greensboro-High Point, NC$65,540$37,480$129,210
Binghamton, NY$65,440$38,910$121,620
Burlington, NC$65,430$34,610$107,310
Anchorage, AK$65,400$46,380$102,500
Ann Arbor, MI$65,390$37,790$124,300
Glens Falls, NY$65,350$41,240$124,230
Grants Pass, OR$65,270$40,680$122,010
Longview-Kelso, WA$65,240$39,200$116,610
Sioux Falls, SD-MN$65,220$47,130$105,290
Kingston, NY$65,200$42,480$123,260
Pennsylvania$65,190$37,550$124,690
Bismarck, ND$65,140$43,610$102,960
Dover, DE$65,090$40,960$130,780
Kansas City, MO-KS$65,070$40,880$126,920
Wisconsin$65,000$41,360$109,200
Fond du Lac, WI$65,000$42,750$99,300
Southeast Iowa nonmetropolitan area$65,000$33,490$107,590
Northwest Minnesota nonmetropolitan area$64,990$40,850$103,420
Southwest New York nonmetropolitan area$64,960$39,250$141,320
Virginia Beach-Chesapeake-Norfolk, VA-NC$64,940$37,960$126,920
Pinehurst-Southern Pines, NC$64,910$31,460$119,380
Texas$64,900$36,460$129,650
Utah$64,900$36,970$123,880
Arkansas$64,830$30,410$132,500
Fresno, CA$64,830$40,270$120,280
Harrisonburg, VA$64,810$37,310$111,990
Chico, CA$64,790$43,390$104,700
Connecticut nonmetropolitan area$64,790$39,080$108,220
Central New Hampshire nonmetropolitan area$64,790$36,540$146,390
Urban Honolulu, HI$64,730$29,120$119,450
Western Washington nonmetropolitan area$64,730$43,150$131,990
Tennessee$64,720$39,860$124,500
Dalton, GA$64,720$36,200$130,130
Provo-Orem-Lehi, UT$64,690$36,710$129,660
Eugene-Springfield, OR$64,690$44,090$110,640
Panama City-Panama City Beach, FL$64,580$34,560$124,990
Columbia, SC$64,440$37,340$137,990
Cedar Rapids, IA$64,390$39,990$119,990
Middle Georgia nonmetropolitan area$64,390$37,160$129,240
Green Bay, WI$64,340$42,460$100,570
Elkhart-Goshen, IN$64,320$40,680$120,790
Norwich-New London-Willimantic, CT$64,300$38,420$108,130
Yakima, WA$64,300$42,380$116,360
Missouri$64,280$38,650$125,310
Athens-Clarke County, GA$64,260$36,770$124,000
North Florida nonmetropolitan area$64,210$37,480$119,990
Chattanooga, TN-GA$64,160$37,710$152,310
Rapid City, SD$64,140$46,030$98,490
San Antonio-New Braunfels, TX$64,130$36,230$122,780
West Montana nonmetropolitan area$64,110$40,190$131,230
Corvallis, OR$64,070$39,610$137,250
Pueblo, CO$64,000$40,500$123,040
Champaign-Urbana, IL$63,960$41,100$94,650
Watertown-Fort Drum, NY$63,940$33,790$111,080
Duluth, MN-WI$63,940$41,410$108,670
Southwest Virginia nonmetropolitan area$63,900$36,610$117,920
Cape Coral-Fort Myers, FL$63,870$39,470$120,360
Bellingham, WA$63,720$41,920$122,970
North Valley-Northern Mountains Region of California nonmetropolitan area$63,690$43,680$118,250
Reno, NV$63,620$36,210$124,840
South Bend-Mishawaka, IN-MI$63,610$38,950$103,630
Roanoke, VA$63,600$38,020$108,640
Grand Rapids-Wyoming-Kentwood, MI$63,510$38,880$104,360
Lansing-East Lansing, MI$63,500$38,960$103,680
Columbus, GA-AL$63,480$27,730$129,000
Kenosha, WI$63,400$37,250$113,290
Wildwood-The Villages, FL$63,400$37,830$127,610
Indiana$63,380$39,820$111,170
Jackson, MI$63,310$36,350$99,180
Yuba City, CA$63,160$40,320$116,170
Odessa, TX$63,100$38,840$128,970
Northwestern South Carolina nonmetropolitan area$63,060$36,960$130,350
Waterloo-Cedar Falls, IA$63,010$32,640$107,430
Allentown-Bethlehem-Easton, PA-NJ$63,010$38,050$112,640
Alaska$62,960$44,640$94,840
Bangor, ME$62,930$37,370$101,420
Little Rock-North Little Rock-Conway, AR$62,910$30,240$123,590
Blacksburg-Christiansburg-Radford, VA$62,800$39,520$113,690
Bloomington, IN$62,750$36,660$105,590
Nevada$62,590$36,550$120,780
Las Vegas-Henderson-North Las Vegas, NV$62,590$36,560$120,780
Pensacola-Ferry Pass-Brent, FL$62,510$32,360$106,960
North Georgia nonmetropolitan area$62,510$30,850$119,920
Toledo, OH$62,500$37,970$104,280
Gainesville, FL$62,490$36,720$115,980
Louisville/Jefferson County, KY-IN$62,460$41,090$103,410
Grand Junction, CO$62,440$40,000$141,010
Hanford-Corcoran, CA$62,420$41,600$148,860
Pittsburgh, PA$62,400$34,570$112,840
Manhattan, KS$62,320$27,770$102,440
Florence, SC$62,290$32,360$136,180
Charleston-North Charleston, SC$62,260$29,380$144,410
Kansas$62,230$35,110$123,220
North Dakota$62,230$39,840$102,110
West Tennessee nonmetropolitan area$62,230$37,420$87,630
Reading, PA$62,190$36,800$104,550
Fayetteville, NC$62,110$31,820$105,160
Alaska nonmetropolitan area$62,100$42,280$83,940
Fargo, ND-MN$61,990$35,980$102,300
Mankato, MN$61,980$44,440$103,490
Fort Wayne, IN$61,960$39,810$97,570
Western Wisconsin nonmetropolitan area$61,940$38,030$101,920
Capital/Northern New York nonmetropolitan area$61,910$38,980$115,170
Northeast Virginia nonmetropolitan area$61,880$33,380$128,660
Northern Indiana nonmetropolitan area$61,840$36,180$103,730
Appleton, WI$61,830$39,040$101,490
Knoxville, TN$61,830$38,770$100,200
Lawrence, KS$61,730$33,970$104,760
South Dakota$61,720$45,260$102,230
Iowa City, IA$61,690$32,360$115,640
Eau Claire, WI$61,670$39,950$101,560
Lynchburg, VA$61,670$36,350$112,280
Lancaster, PA$61,530$35,500$102,110
Omaha, NE-IA$61,450$40,790$101,400
Ames, IA$61,440$36,870$106,610
Hagerstown-Martinsburg, MD-WV$61,410$37,970$120,450
Lafayette-West Lafayette, IN$61,400$38,430$137,220
Albuquerque, NM$61,380$37,740$93,140
St. Joseph, MO-KS$61,360$36,160$133,150
State College, PA$61,340$41,830$107,760
Sebastian-Vero Beach-West Vero Corridor, FL$61,320$31,550$122,160
Asheville, NC$61,320$36,820$119,400
New Orleans-Metairie, LA$61,300$32,140$119,390
Amarillo, TX$61,280$34,080$100,570
Birmingham, AL$61,270$35,020$114,890
East-Central Montana nonmetropolitan area$61,220$42,990$128,370
Dubuque, IA$61,210$40,920$103,760
East Central Illinois nonmetropolitan area$61,200$37,120$100,180
Grand Forks, ND-MN$61,110$42,520$101,400
Southwest Iowa nonmetropolitan area$61,050$31,870$110,930
Evansville, IN$61,030$38,940$103,990
Northeast Iowa nonmetropolitan area$60,970$38,880$105,200
North Northeastern Ohio nonmetropolitan area (noncontiguous)$60,950$37,010$119,960
Northwest Virginia nonmetropolitan area$60,950$37,830$134,640
Houston-Pasadena-The Woodlands, TX$60,900$25,290$111,120
Eastern North Carolina nonmetropolitan area$60,900$29,990$101,390
Pocatello, ID$60,830$32,730$98,690
Scranton--Wilkes-Barre, PA$60,820$34,990$97,380
Eastern New Mexico nonmetropolitan area$60,810$35,850$106,610
Southern South Carolina nonmetropolitan area$60,790$21,600$137,570
Janesville-Beloit, WI$60,770$41,700$101,900
Coast Oregon nonmetropolitan area$60,750$40,720$104,000
York-Hanover, PA$60,740$36,730$124,000
South Florida nonmetropolitan area$60,680$34,900$120,000
Boise City, ID$60,620$31,200$116,170
Deltona-Daytona Beach-Ormond Beach, FL$60,580$32,360$119,550
Springfield, IL$60,560$37,600$99,070
Tallahassee, FL$60,510$33,450$111,330
Lima, OH$60,490$36,390$107,010
Utica-Rome, NY$60,470$41,340$111,100
Chambersburg, PA$60,470$37,660$105,680
Columbia, MO$60,470$33,970$123,040
Lexington-Fayette, KY$60,430$34,240$99,990
Southern Michigan nonmetropolitan area$60,410$33,820$110,620
North Central Tennessee nonmetropolitan area$60,390$32,410$99,370
New Mexico$60,200$38,660$91,760
Eastern Ohio nonmetropolitan area$60,140$37,090$103,580
Kalamazoo-Portage, MI$60,080$37,490$98,190
South Central Tennessee nonmetropolitan area$60,020$36,870$98,270
Cleveland, TN$59,990$34,250$97,600
North Coast Region of California nonmetropolitan area$59,850$40,350$113,780
Northwest Iowa nonmetropolitan area$59,830$35,310$103,630
Muncie, IN$59,770$38,840$94,210
Rockford, IL$59,750$36,920$97,980
Michigan City-La Porte, IN$59,750$30,990$96,340
Topeka, KS$59,740$34,850$109,500
La Crosse-Onalaska, WI-MN$59,700$39,990$97,780
Morristown, TN$59,690$34,940$80,720
Johnson City, TN$59,680$35,340$109,070
Central Indiana nonmetropolitan area$59,650$36,270$98,780
Sandusky, OH$59,640$39,060$105,210
Central North Carolina nonmetropolitan area$59,600$31,290$107,700
Huntsville, AL$59,540$36,120$118,100
Carson City, NV$59,530$35,710$110,050
Central Pennsylvania nonmetropolitan area$59,530$33,100$101,290
Northeastern Wisconsin nonmetropolitan area$59,520$36,350$101,660
Maryland nonmetropolitan area$59,500$37,080$110,040
Canton-Massillon, OH$59,480$36,070$107,990
Kentucky$59,420$36,580$101,820
Idaho Falls, ID$59,360$35,600$103,220
Oklahoma$59,330$25,920$138,750
Hilton Head Island-Bluffton-Port Royal, SC$59,270$30,660$103,550
East South Dakota nonmetropolitan area$59,270$41,710$90,220
Fairbanks-College, AK$59,190$43,510$84,600
College Station-Bryan, TX$59,160$33,900$96,910
Merced, CA$59,160$40,490$104,850
Northeast Minnesota nonmetropolitan area$59,090$40,230$109,270
Baton Rouge, LA$59,060$35,860$105,450
Sumter, SC$59,050$31,890$136,870
Erie, PA$59,050$33,950$101,840
Kansas nonmetropolitan area$59,050$36,760$103,210
Idaho$59,010$31,200$116,170
Macon-Bibb County, GA$58,990$33,910$113,760
Jacksonville, NC$58,970$33,530$101,830
Flagstaff, AZ$58,960$36,810$91,900
Waco, TX$58,920$34,380$96,830
South Georgia nonmetropolitan area$58,830$32,400$122,510
Augusta-Richmond County, GA-SC$58,810$32,400$113,270
Medford, OR$58,680$40,040$100,190
Jackson, TN$58,670$35,380$92,190
Balance of Nevada nonmetropolitan area$58,640$35,670$85,290
Northeastern South Carolina nonmetropolitan area$58,590$30,500$119,990
Jefferson City, MO$58,560$40,360$104,000
Punta Gorda, FL$58,550$26,720$117,150
Terre Haute, IN$58,540$35,680$93,270
Great Falls, MT$58,500$37,070$90,980
Twin Falls, ID$58,470$32,480$114,920
Longview, TX$58,420$34,550$99,080
Southern Indiana nonmetropolitan area$58,420$35,160$95,680
Lewiston, ID-WA$58,380$38,800$100,680
Killeen-Temple, TX$58,370$34,190$101,550
Altoona, PA$58,350$32,810$115,660
East North Dakota nonmetropolitan area$58,300$38,960$94,410
Eastern Sierra-Mother Lode Region of California nonmetropolitan area$58,240$38,420$117,490
Northwest Oklahoma nonmetropolitan area$58,150$33,380$127,600
Mobile, AL$58,060$33,500$109,770
Williamsport, PA$58,050$32,360$97,020
Lawton, OK$58,030$31,110$126,170
Springfield, MO$57,990$33,900$106,310
Wichita, KS$57,960$28,120$107,590
Albany, GA$57,910$32,030$112,420
Tucson, AZ$57,870$33,420$100,680
Decatur, AL$57,860$37,730$145,720
St. George, UT$57,850$31,200$102,510
Traverse City, MI$57,840$38,550$96,580
Rome, GA$57,820$39,530$104,210
Kankakee, IL$57,820$35,640$91,400
Flint, MI$57,750$35,450$94,980
Slidell-Mandeville-Covington, LA$57,690$30,940$101,870
Joplin, MO-KS$57,670$38,420$103,800
East Arkansas nonmetropolitan area$57,670$30,140$98,010
Gainesville, GA$57,650$29,860$115,750
Southeast Oklahoma nonmetropolitan area$57,630$32,280$84,990
Mississippi$57,520$23,820$84,660
Ocala, FL$57,460$36,240$103,210
South Central Wisconsin nonmetropolitan area$57,460$33,380$96,520
Beaumont-Port Arthur, TX$57,450$30,710$100,100
Texarkana, TX-AR$57,360$32,430$87,380
Elizabethtown, KY$57,310$32,530$93,340
Louisiana$57,300$32,350$113,240
Homosassa Springs, FL$57,290$29,810$121,080
Walla Walla, WA$57,240$37,600$95,070
Corpus Christi, TX$57,200$32,360$100,270
Jackson, MS$57,170$24,530$97,760
Southern Ohio nonmetropolitan area$57,140$37,110$94,420
Wyoming$57,040$24,580$104,410
Jonesboro, AR$57,040$29,120$105,950
Northeast Oklahoma nonmetropolitan area$57,040$30,280$127,600
Eastern Wyoming nonmetropolitan area$57,040$17,790$107,890
Western Wyoming nonmetropolitan area$57,040$33,440$103,730
Owensboro, KY$57,010$33,590$101,100
Kokomo, IN$56,790$34,520$99,740
Youngstown-Warren, OH$56,790$34,590$96,350
Sebring, FL$56,740$30,980$111,690
Cheyenne, WY$56,740$35,290$93,540
North Missouri nonmetropolitan area$56,740$32,400$103,400
Border Region of Texas nonmetropolitan area$56,710$32,940$99,830
Hinesville, GA$56,610$29,700$92,890
Northwestern Region of Texas nonmetropolitan area$56,600$36,560$116,760
North Region of Texas nonmetropolitan area$56,600$31,200$97,180
Hammond, LA$56,500$32,150$98,870
Southwest Montana nonmetropolitan area$56,500$42,990$121,240
Decatur, IL$56,490$35,240$93,580
Gulfport-Biloxi, MS$56,490$30,280$99,990
Sherman-Denison, TX$56,470$22,810$94,810
Clarksville, TN-KY$56,400$30,210$98,720
Wasatch Front Fringe Utah nonmetropolitan area$56,250$29,370$103,680
Casper, WY$56,220$31,610$107,990
West Central Illinois nonmetropolitan area$56,160$34,520$87,890
Fort Smith, AR-OK$56,150$30,890$115,830
Sierra Vista-Douglas, AZ$56,130$29,850$83,180
Valdosta, GA$56,100$35,350$103,150
East Tennessee nonmetropolitan area$56,090$33,900$98,120
Northwestern Wisconsin nonmetropolitan area$56,090$35,350$101,080
Weirton-Steubenville, WV-OH$56,010$28,510$89,970
Logan, UT-ID$56,000$30,120$98,550
Lincoln, NE$55,860$31,200$90,490
Kahului-Wailuku, HI$55,740$29,120$103,120
Grand Island, NE$55,640$39,440$95,970
Nebraska$55,630$40,550$98,110
Western North Carolina nonmetropolitan area$55,630$35,690$98,020
Mansfield, OH$55,570$33,900$96,990
Northwest Illinois nonmetropolitan area$55,560$34,520$89,950
Santa Fe, NM$55,440$40,530$96,800
Alabama$55,390$33,790$114,110
East Georgia nonmetropolitan area$55,340$22,890$116,480
Northeastern Pennsylvania nonmetropolitan area$55,310$34,140$97,170
Muskegon-Norton Shores, MI$55,220$37,790$89,990
Minot, ND$55,160$44,850$89,690
Southwestern Pennsylvania nonmetropolitan area$55,140$34,750$100,770
Hill Country Region of Texas nonmetropolitan area$55,030$36,860$97,780
Montgomery, AL$54,940$33,520$108,270
Northern New Hampshire nonmetropolitan area$54,710$29,130$104,990
Bay City, MI$54,670$36,320$98,520
Houma-Bayou Cane-Thibodaux, LA$54,570$28,980$105,740
Anniston-Oxford, AL$54,540$32,230$104,000
South Nebraska nonmetropolitan area$54,510$40,550$88,000
Lake Charles, LA$54,490$25,720$94,920
Northern Michigan nonmetropolitan area$54,340$33,280$88,140
Southeast Missouri nonmetropolitan area$54,020$32,090$97,640
High Desert Utah nonmetropolitan area$53,990$29,370$95,500
Wichita Falls, TX$53,980$31,150$81,580
Hot Springs, AR$53,950$26,900$107,720
Ogden, UT$53,940$37,250$92,920
South Arkansas nonmetropolitan area$53,940$32,400$102,080
Coastal Plains Region of Texas nonmetropolitan area$53,880$33,900$85,680
Lubbock, TX$53,750$31,200$97,510
Morgantown, WV$53,580$31,860$109,690
Bowling Green, KY$53,480$32,590$84,230
Saginaw, MI$53,470$35,080$94,260
Sioux City, IA-NE-SD$53,350$32,400$102,720
Central Kentucky nonmetropolitan area$53,350$37,040$89,100
Oklahoma City, OK$53,310$20,800$138,750
Myrtle Beach-Conway-North Myrtle Beach, SC$53,240$23,240$140,040
Northwestern Pennsylvania nonmetropolitan area$53,000$34,520$88,590
Paducah, KY-IL$52,990$34,850$92,930
Auburn-Opelika, AL$52,860$33,600$103,730
Prescott Valley-Prescott, AZ$52,680$33,060$79,980
Mid Michigan nonmetropolitan area$52,500$32,950$94,470
Eastern Region of Texas nonmetropolitan area$52,480$32,310$90,460
Northern New Mexico nonmetropolitan area$52,460$40,690$83,360
Coeur d'Alene, ID$52,270$25,930$99,310
North Arkansas nonmetropolitan area$52,140$29,050$80,120
San Angelo, TX$52,090$29,860$94,310
Tyler, TX$52,060$35,540$115,420
West Kentucky nonmetropolitan area$52,060$32,400$91,040
Gettysburg, PA$52,050$38,690$72,310
Shreveport-Bossier City, LA$52,000$32,800$101,070
Northwestern Idaho nonmetropolitan area$52,000$31,150$96,900
Northeast Nebraska nonmetropolitan area$52,000$35,360$89,360
West Arkansas nonmetropolitan area$51,970$28,630$83,800
Lower East Mississippi nonmetropolitan area$51,950$29,550$92,090
Tuscaloosa, AL$51,910$29,990$102,340
Abilene, TX$51,880$33,390$89,670
Lafayette, LA$51,860$31,150$91,980
Wheeling, WV-OH$51,410$34,080$82,050
El Paso, TX$51,360$27,000$93,080
Upper East Mississippi nonmetropolitan area$51,340$30,470$87,830
Northeast Louisiana nonmetropolitan area$51,220$29,120$95,010
Monroe, LA$51,020$30,600$86,350
Cape Girardeau, MO-IL$50,850$36,720$97,970
Daphne-Fairhope-Foley, AL$50,760$34,560$110,830
Charleston, WV$50,720$33,900$85,140
Victoria, TX$50,550$31,890$98,880
Warner Robins, GA$50,530$38,800$112,520
Salisbury, MD$50,410$31,900$82,590
Central Louisiana nonmetropolitan area$50,340$27,790$114,120
Elmira, NY$50,330$34,110$101,270
West Virginia$50,290$31,640$105,000
Southeast Alabama nonmetropolitan area$50,140$28,750$124,990
Virgin Islands$50,130$29,990$60,490
Las Cruces, NM$50,120$35,530$75,580
Lebanon, PA$50,070$34,790$103,030
Northern West Virginia nonmetropolitan area$50,070$32,600$105,310
South Illinois nonmetropolitan area$50,010$31,820$88,190
West Delta Mississippi nonmetropolitan area$50,010$25,920$80,060
Alexandria, LA$49,990$34,380$81,000
Enid, OK$49,990$19,190$99,320
Laredo, TX$49,910$25,890$74,690
Upper Peninsula of Michigan nonmetropolitan area$49,910$33,280$88,140
Northwest Nebraska nonmetropolitan area$49,830$34,320$76,510
Southwest Missouri nonmetropolitan area$49,670$33,380$97,830
Johnstown, PA$49,140$28,800$90,100
Southwest Alabama nonmetropolitan area$48,930$29,830$87,790
Southeast-Central Idaho nonmetropolitan area$48,900$21,580$87,390
Arizona nonmetropolitan area$48,880$35,600$93,710
Brunswick-St. Simons, GA$48,840$34,890$93,720
Southwest Oklahoma nonmetropolitan area$48,830$32,470$110,780
Southwest Louisiana nonmetropolitan area$48,750$27,040$96,140
Yuma, AZ$48,730$31,110$128,460
Lower West Mississippi nonmetropolitan area$48,640$23,370$70,090
Florence-Muscle Shoals, AL$48,560$28,910$108,320
Lake Havasu City-Kingman, AZ$48,550$33,440$94,470
Brownsville-Harlingen, TX$48,510$26,970$92,490
South Central Kentucky nonmetropolitan area$48,430$20,800$89,940
Huntington-Ashland, WV-KY-OH$48,420$31,150$84,090
West South Dakota nonmetropolitan area$48,310$37,880$88,650
Central Missouri nonmetropolitan area$48,100$33,380$85,000
Northeast Alabama nonmetropolitan area$47,960$28,420$98,020
East Kentucky nonmetropolitan area$47,140$29,040$78,840
Northwest Alabama nonmetropolitan area$46,660$28,030$87,450
Dothan, AL$46,430$30,480$87,170
Beckley, WV$46,390$24,960$93,490
Hattiesburg, MS$46,030$20,280$79,280
Gadsden, AL$44,600$26,750$82,490
Guam$43,940$33,150$61,730
McAllen-Edinburg-Mission, TX$43,730$32,440$78,070
Southern West Virginia nonmetropolitan area$41,800$29,120$83,720
Aguadilla, PR$41,650$23,330$79,970
Parkersburg-Vienna, WV$41,150$28,920$106,810
San Juan-Bayamon-Caguas, PR$39,290$23,880$67,360
Puerto Rico$38,410$23,210$67,360
Mayaguez, PR$29,230$19,760$50,330
Ponce, PR$28,100$21,010$44,990
Arecibo, PR$26,810$19,760$43,160

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make?β–Ύ

The median annual salary for a Market Research Analysts and Marketing Specialists is $76,950, with a typical range of $42,070 – $144,610 depending on experience, location, and employer.

What is the starting salary for a Market Research Analysts and Marketing Specialists?β–Ύ

Entry-level Market Research Analysts and Marketing Specialists positions typically start around $42,070 per year. Salaries increase significantly with experience and specialization.

Where do Market Research Analysts and Marketing Specialistss earn the most?β–Ύ

Market Research Analysts and Marketing Specialistss tend to earn the highest salaries in major metropolitan areas. Use the salary by city table above to compare compensation across different locations.